Let’s create branding
that’s memorable.

Tim Paschke
Partner, Design Director
Email Tim

Background

Digital and analog experience on healthcare, finance, tech, lifestyle, and senior/boomer brands as well as our expanding roster of Life Plan communities in California, Ohio, Wisconsin, Kansas, Virginia, and North Carolina for Episcopal Senior Communities, Northern California Presbyterian Homes and Services, Episcopal Retirement Homes, Capitol Lakes, KMH, St. Joseph of the Pines, and Westminster-Canterbury of the Blue Ridge.

Beliefs

Design and the visual language of a brand must engage and reward for the best user experience. Great design and art direction must work across all disciplines. Your visual language speaks volumes.

Likes

California.
Saul Bass.
Charles Eames.
Kale. Staring out at the sea.
SF MOMA. Driving fast.
Yoga. Orange. Star Trek. TED.
Burning Man.
San Francisco Symphony.
Abstract art. Architecture.
Bi-Rite Ice Cream.

Jeremiah Treacy
Partner, Creative Director
Email Jeremiah

Background

Writer covering healthcare, lifestyle,
and finance brands and notably the
expanding roster of Life Plan
communities in California, Ohio,
Wisconsin, Kansas, Virginia, and
North Carolina for Northern California
Presbyterian Homes and Services,
Episcopal Senior Communities,
Episcopal Retirement Homes,
Capitol Lakes, KMH,
St. Joseph of the Pines,
and Westminster-Canterbury
of the Blue Ridge.

Beliefs

We love the brave and confident
client who demands work that
connects their brand with their
customers. If the work isn’t
simple, fresh, and relevant,
it doesn’t go out the door.

Likes

4-foot waves, warm water,
and fish tacos.
The Oxford comma, films,
and the good, well lighted
place for yoga that keeps
me in the present.
Anything written about Everest.
Everything written by my kids.
I also believe the light,
flaky crust on any pie can not
be overestimated.

Background

Brand experience includes account leadership in broadcast, video, print, direct response, outdoor and web/digital channels. Lifestyle, technology, and finance accounts demanding integrated campaign planning, research, database analysis, and team management for measurable results for agencies, Heater, Boston and San Francisco based Rathje Chadwick. While on the client side, notably with American Express, New York, Sara Jane demonstrated talents in policy/regulatory compliance, internal program management.

Beliefs

Your brand voice in content,
manner, tone, and visuals.
Find it. Use it. Keep it.
The brilliant use of white space
cannot be over-rated.
At one time I was a client,
and I loved it when the agency
recommended a new way
of doing the new thinking. 

Likes

The visual narrative
Learning new things
Four seasons, anywhere,
but maybe more in Boston.
Original thought 
Anything pertaining
to the sea

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