Archives for June 2014

June 30, 2014 - No Comments!

How we see today’s senior, a new video perspective series.

Resin is proud to introduce a new video series of narratives that frame the universal truths offered by today’s senior.

We wanted to capture a new attitude and perhaps even a new way of showing seniors that see life, their life, ideologically, philosophically, and something like “a renewed point of view.” It was important that we find someone who could provide the expression, the ‘read’ and the emotional engagement to capture the agency’s narratives on how today’s seniors see themselves, Or think about life. Or see life. Or? We kept the subject matter open and broad.

Fortunately we auditioned Bay Area actor, Arye Michael Bender, who understood the concept immediately. He got it. We did some audition footage and Arye offered a few different reads, not what we were expecting, happily so. The result is a series of six video ‘narratives” each under two minutes that capture a way of looking at this chapter in a senior’s life; granted we wanted to show a loftier, wiser, and sagacious piece of video where Arye could engage and speak to what’s important as you progress through life, and with the wisdom of the ages, how to see life. Less of grandpa’s cracker barrel and more “the most fascinating senior in the universe” take on a personable, smart, worldly senior who’s been around. The viewer is allowed to read between the lines on what this all means. There’s no spoon-feeding here. A more cultured, leaner but no less rewarding lesson on how to look at life; a quick primer or reminder on how we can appreciate his point of view.And maybe even our own.The Resin Narratives offer a hint of stardust, but based on the reality of what’s important: remember to take time to really come to understand the universal truths as we go through our day. Life has a way of sliding by if you let it. Don’t.

Resin is the Bay Area advertising and branding experts in marketing to seniors. We’ve repositioned, rebranded and relaunched senior living communities in California, Ohio, and Virginia. And Resin has helped more seniors make the decision to move into senior living communities than any other advertising agency in California.

When you want to talk to seniors, talk to us.

June 09, 2014 - No Comments!

Seniors want it all. And they deserve it.

Consider a lifetime of memories housed in the family home. Consider the proactive decision-making process it takes to move into a senior living community, not because the senior needs to, but wants to.

Imagine what it takes to downsize from the substantial footprint of a house to the small space of an apartment.

What to keep, what to pack, what to store, what to sell, let go of, give away and generally move through and de-clutter, organize, and finally call the new community, the new address. Cherished memories, family heirlooms, collectibles, and the 25,0000 items generally found in an average three bedroom, two-bathroom home are sifted through, tagged, labeled and boxed.

That’s a lot of stuff. But the decision is made to move, and we have to applaud the senior for taking the bull by the horns and taking charge of their life so they can write their next chapter the way they want.

Seniors demand more from their community.

So when seniors make the decision to move to a senior living community where they can enjoy the best of independent living in a community rich with healthcare, dining, housekeeping services, features, amenities, neighbors, and staff, what are the top ten “wants” listed by seniors?

Top ten “wants” independent seniors desire in their dream community.

  1. No Need to Maintain Home – Maintenance-free living is important; seniors have done that been there. They want better things to do with their time.
  1. Community and Social Connections – People and the socializing is available when they want it, it offers comfort, camaraderie, things to do and conversation. New friends are part of a new life.
  2. Programs that Stimulate – Learning new things keeps everyone engaged, connected, and part of the community.
  3. Predictable costs/expenses – Financial independence and smart financial decisions have been part of their retirement so no reason to stop now. Seniors want to know where the money goes.
Healthy, nutritious and well-balanced meals – Wellness, cuisine, menu options, are just a part of the social connectivity that keeps seniors happy, healthy, and part of the community. Dining is a social event, and a wonderfully prepared menu is part of it.
  1. Health and Wellness Activities – Seniors want to get going and stay limber, healthy, active, vibrant, and fun, event and well-run activity calendar is important. Move, flex, and stay sharp with exercise.
  2. 24/7 Safety and Security – Worry-free living means safety and the security of the community is important. That means a caring staff, smart personnel and a community that is organized and knows the seniors don’t want to think about their security.
  1. Caring and Supportive Staff – The best senior living communities keep good people. They usually have tenured staff that builds relationships with residents so it feels like home when seniors need support.
  2. Access to Healthcare –Peace of mind when you need it – under one roof, again, tenured healthcare professionals; all levels of care under one roof? The new way to age with peace of mind.
  3. Not a burden to family – This is frequently at the top of the list and a priority as seniors consider their legacy. Again peace of mind message is important to most seniors in a CCRC

Resin is the Bay Area advertising and branding agency specializing in marketing senior living communities. We’ve repositioned, relaunched, and rebranded senior living communities in California, Ohio, and Virginia. And Resin has helped more seniors make the decision to move into senior living communities than any other advertising agency in California.

When you want to talk to seniors, talk to us.