All Posts in resin

June 09, 2014 - Comments Off on Seniors want it all. And they deserve it.

Seniors want it all. And they deserve it.

Consider a lifetime of memories housed in the family home. Consider the proactive decision-making process it takes to move into a senior living community, not because the senior needs to, but wants to.

Imagine what it takes to downsize from the substantial footprint of a house to the small space of an apartment.

What to keep, what to pack, what to store, what to sell, let go of, give away and generally move through and de-clutter, organize, and finally call the new community, the new address. Cherished memories, family heirlooms, collectibles, and the 25,0000 items generally found in an average three bedroom, two-bathroom home are sifted through, tagged, labeled and boxed.

That’s a lot of stuff. But the decision is made to move, and we have to applaud the senior for taking the bull by the horns and taking charge of their life so they can write their next chapter the way they want.

Seniors demand more from their community.

So when seniors make the decision to move to a senior living community where they can enjoy the best of independent living in a community rich with healthcare, dining, housekeeping services, features, amenities, neighbors, and staff, what are the top ten “wants” listed by seniors?

Top ten “wants” independent seniors desire in their dream community.

  1. No Need to Maintain Home – Maintenance-free living is important; seniors have done that been there. They want better things to do with their time.
  1. Community and Social Connections – People and the socializing is available when they want it, it offers comfort, camaraderie, things to do and conversation. New friends are part of a new life.
  2. Programs that Stimulate – Learning new things keeps everyone engaged, connected, and part of the community.
  3. Predictable costs/expenses – Financial independence and smart financial decisions have been part of their retirement so no reason to stop now. Seniors want to know where the money goes.
Healthy, nutritious and well-balanced meals – Wellness, cuisine, menu options, are just a part of the social connectivity that keeps seniors happy, healthy, and part of the community. Dining is a social event, and a wonderfully prepared menu is part of it.
  1. Health and Wellness Activities – Seniors want to get going and stay limber, healthy, active, vibrant, and fun, event and well-run activity calendar is important. Move, flex, and stay sharp with exercise.
  2. 24/7 Safety and Security – Worry-free living means safety and the security of the community is important. That means a caring staff, smart personnel and a community that is organized and knows the seniors don’t want to think about their security.
  1. Caring and Supportive Staff – The best senior living communities keep good people. They usually have tenured staff that builds relationships with residents so it feels like home when seniors need support.
  2. Access to Healthcare –Peace of mind when you need it – under one roof, again, tenured healthcare professionals; all levels of care under one roof? The new way to age with peace of mind.
  3. Not a burden to family – This is frequently at the top of the list and a priority as seniors consider their legacy. Again peace of mind message is important to most seniors in a CCRC

Resin is the Bay Area advertising and branding agency specializing in marketing senior living communities. We’ve repositioned, relaunched, and rebranded senior living communities in California, Ohio, and Virginia. And Resin has helped more seniors make the decision to move into senior living communities than any other advertising agency in California.

When you want to talk to seniors, talk to us.

May 01, 2014 - Comments Off on Seniors are online, well, kind of.

Seniors are online, well, kind of.

Data, being what it is, seems to morph every other day into new and interesting statistical facts. In this particular case, we asked about seniors and their online behavior. For the first time ever, more than half of U.S. adults over the age of 65 are online, from surfing the web to checking email, 53% of seniors use the Internet; this segment of the population is flocking to the web more than ever before.70% of seniors say they go online every day, as well.

  • Internet usage tends to drop off after age 75.
  • Only 34% of adults over 75 access the Internet and only 21% have broadband capabilities at home.
  • Seniors are mobile and at least see a cellphone as a security measure. About 70% own a cell phone; up from 57% only a few years ago.
  • More seniors are accessing social networking sites.
  • About 34% of Internet users age 65 and older use sites such as Facebook and Twitter — and 18% of this group do so each day (A high number, considering 66% of all adult Internet users access social networking sites.)

Resin is the Bay Area’s most experienced ad agency specializing in senior living community branding and advertising. We can prove return on investment, event attendance + response, and measurable results in print, web, video, direct mail, broadcast, and strategic planning. We’ve successfully repositioned, rebranded, and relaunched senior living communities in California, Ohio, and Virginia.

When you want to talk to seniors, talk to us.